Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
Today I speak with the wonderful 'neuro-spicy' Lois Mills - Senior Content Lead at Yonder.
Yonder is a new way of banking, rewarding customers with points for debit and credit card spending.
Rather than stuffy and corporate, they do things much more creative, playful and know how to get eyeballs on the brand.
Lois discusses the challenges and joys of working in a startup environment, the importance of creative marketing strategies, and her experiences with innovative campaigns that resonate with audiences.
I loved this one - and know you will too!
As always thanks to our fantastic sponsor Mission Kitchen!
If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.
Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.
They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Marketing Strategies and Brand Visibility
01:58 Role at Yonder and Content Creation
04:33 Discovering Yonder and Its Unique Offerings
07:32 Creative Campaigns and Brand Engagement
08:43 Introduction and Technical Glitches
08:55 Creative Campaigns: Make It Rain
13:18 The Impact of Brand Creativity
16:26 The Squiggly Career Path
22:33 Lessons from a Non-Linear Journey
25:46 The Importance of Bias to Action
35:38 Navigating Tough Times in Marketing
39:11 Technical Glitches and Podcasting Challenges
40:08 Music as a Work Companion
42:56 Closing Thoughts and Future Connections
The Unfounders
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
