Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
#54 - Bina Edwards - Holie's [UK Commercial Director]
The Unfounders
42 minutes
2 months ago
#54 - Bina Edwards - Holie's [UK Commercial Director]
Holie's are on a mission to shake up the cereal aisle with their high protein, low sugar granola and in this episode, I speak to UK Commercial Director to Bina Edwards.
Bina has a fantastic background working for brands like Red Bull, Ugly, and Liquid Death.
Unpicking all these lessons and learnings throughout her journey was fantastic.
It's raw, honest and there's so much value in this.
I love that she's channeling all this experience into taking on the sugar packed sector - and we even talk about a lawsuit from Lotus bakeries... which Holies won...
As always thanks to our fantastic sponsor Mission Kitchen!
If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.
Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.
They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00: Meet Bina Edwards and Holies
09:08: Finding the Right Opportunity and Team Dynamics
14:14: Lessons from Liquid Death and Brand Perception
25:59: Marketing Strategies: Startups vs. Established Brands
36:48: Legal Challenges and Brand Integrity
37:55: Final Thoughts and Future Directions
42:04: The Future of Holies and Market Expansion
The Unfounders
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
