The Unfolding Thought Podcast asks a provocative question: Why do we—and the groups we form—think and act the way we do? Although we may feel we understand ourselves and others, much of what drives our thoughts, choices, and behaviors remains hidden or overlooked. Through candid discussions and multi-disciplinary explorations, we reveal those unseen forces—biases, contexts, and patterns—and show how they influence individual and collective dynamics.
If you’re a leader or an intellectually curious mind looking for deep, high-value conversations, join us. We’ll challenge common assumptions, illuminate new perspectives, and spark meaningful change—helping you navigate relationships with greater clarity, innovate with confidence, and connect more authentically with those around you.
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The Unfolding Thought Podcast asks a provocative question: Why do we—and the groups we form—think and act the way we do? Although we may feel we understand ourselves and others, much of what drives our thoughts, choices, and behaviors remains hidden or overlooked. Through candid discussions and multi-disciplinary explorations, we reveal those unseen forces—biases, contexts, and patterns—and show how they influence individual and collective dynamics.
If you’re a leader or an intellectually curious mind looking for deep, high-value conversations, join us. We’ll challenge common assumptions, illuminate new perspectives, and spark meaningful change—helping you navigate relationships with greater clarity, innovate with confidence, and connect more authentically with those around you.
Bob Knorpp: What 17 Years of Podcasting Teaches You
The Unfolding Thought Podcast
1 hour 9 minutes
2 months ago
Bob Knorpp: What 17 Years of Podcasting Teaches You
In this episode of The Unfolding Thought Podcast, Eric Pratum speaks with Bob Knorpp, consultant, speaker, and longtime host of The Beancast, one of the earliest and longest-running marketing podcasts. Bob brings a sharp perspective on how podcasting, advertising, and marketing have evolved over the last two decades—and what hasn't changed.
Bob shares his journey from agency life to running a consultancy and hosting a podcast that has endured since 2008. He explains why format and consistency matter more than chasing trends, why authenticity always beats adtech gimmicks, and why we should think differently about metrics—shifting from scale to influence, from quick wins to long-term impact.
We also explore mental models behind podcasting and marketing: why executives misunderstand podcasts as a "numbers game," how creators can navigate between art and business, and what it really means to build an audience today.
Topics Explored:
* Bob's journey from agency CEO to podcast host and consultant
* Why The Beancast has endured with minimal format changes since 2008
* The tension between scale, influence, and long-term success in podcasting
* Why authentic host-read ads outperform pixel-driven dynamic ads
* The trap of executives demanding short-term ROI from long-form mediums
* How audience commitment differs between podcasts and social media
* Mental models: how marketers and business leaders frame (and often misframe) the value of podcasts
Links:
* Visit Bob's website: https://www.thebeancast.com [https://www.thebeancast.com/]
* Connect with Bob on LinkedIn: https://www.linkedin.com/in/knorpp/
The Unfolding Thought Podcast
The Unfolding Thought Podcast asks a provocative question: Why do we—and the groups we form—think and act the way we do? Although we may feel we understand ourselves and others, much of what drives our thoughts, choices, and behaviors remains hidden or overlooked. Through candid discussions and multi-disciplinary explorations, we reveal those unseen forces—biases, contexts, and patterns—and show how they influence individual and collective dynamics.
If you’re a leader or an intellectually curious mind looking for deep, high-value conversations, join us. We’ll challenge common assumptions, illuminate new perspectives, and spark meaningful change—helping you navigate relationships with greater clarity, innovate with confidence, and connect more authentically with those around you.
