Welcome to Episode 3 of The Unfair Advantage. A quick, practical listen for South African marketers, product folks and retention teams who know loyalty is more than just a sale. Hosted by Kelvin Jonck (CEO at YOUKNOW Technologies) and Don Packett (COO), this one unpacks why Value Moments should be your new obsession.

So, what are Value Moments? They’re those small, repeatable moments where your customer actually feels the value you promised, like finding the perfect deal on Takealot, completing a meditation session on Calm, or opening that special bottle of wine you ordered from your local wine club.

In this episode, KJ and Don break down how defining your real value, mapping where it shows up, and tracking it properly can drive sticky loyalty, better retention, and bigger lifetime value, with examples from local and global brands doing it right (and sometimes wrong).

🧠 If you care about churn, sticky experiences, and what happens after checkout, this one’s for you.