The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.
https://hubs.la/Q01G3fW50
Hosted on Acast. See acast.com/privacy for more information.
The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.
https://hubs.la/Q01G3fW50
Hosted on Acast. See acast.com/privacy for more information.
Marketing teams talk a lot about growth. More leads, more conversions, more revenue. But without solid data foundations, scaling your business can feel more like stacking cards in a windstorm than building something sustainable.
Diana Gonzalez, Director of Revenue Operations at Riverside, has seen what happens when businesses overlook data quality early on. In our latest conversation on The Undiscovered Metric, she laid out why strong data foundations are critical and what marketers can do to get them right.
Hosted on Acast. See acast.com/privacy for more information.