In this episode of The Underground, we dig into the story behind Seed Sticks with Jamie Gray of Sow Easy, a second-generation family business with an unexpectedly brilliant journey from razor blades and swords to sustainable seed-based gifting. Jamie shares how a quirky R&D project from the 1980s became a unique product that's now catching the eye of retailers, eco-conscious consumers, and budding gardeners across the UK.
We talk about the rise of gifting in gardening, the power of visual growing aids, and the challenges (and charm) of breaking into retail with something genuinely new. From compostable materials and clever point-of-sale to cocktail-themed herb packs and childhood nostalgia, this is a warm, insightful look at a business growing with intention and joy.
