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The Underground
The Underground Pod
61 episodes
3 days ago
Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.
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Home & Garden
Leisure
RSS
All content for The Underground is the property of The Underground Pod and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.
Show more...
Home & Garden
Leisure
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Growing Together: Insights from Ade Sellers and David Hinckley
The Underground
53 minutes 43 seconds
4 months ago
Growing Together: Insights from Ade Sellers and David Hinckley

In the first episode of Season 3 of The Underground Podcast, hosts Kate and Phil return with a focus on the thriving Grow Your Own movement. Kicking off with Ade Sellers, known as The Good Life Gardener, the conversation explores how sustainable gardening is empowering communities, particularly in urban areas. Ade shares practical tips and insights on how garden care businesses can cater to beginner gardeners, highlighting the importance of accessibility and education. With his passion for sustainability and community, Ade paints a compelling picture of how gardening can improve mental health, foster connections, and promote a greener future.
The episode also features David Hinckley, founder of Grow Mad, who dives into the role of technology and innovation in making gardening more inclusive. From modular garden kits to digital platforms fostering community engagement, David illustrates how garden care businesses can leverage these tools to meet the rising demand for small-space gardening solutions. With a shared emphasis on accessibility and storytelling, both guests offer actionable insights for professionals looking to adapt to this growing market. This episode is a must-listen for anyone in the garden care sector seeking to stay ahead of trends and connect with a new generation of gardeners.


Ade Sellers, The Good Life Gardener:

https://www.adesellars.com

https://uk.linkedin.com/in/ade-sellars-7429ba42

https://www.instagram.com/adesellars/


David Hinckley, Grow Mad:

http://growmad.co.uk/

https://www.instagram.com/grow_mad/


Your hosts:

Phil Wright: http://wrightobara.com

Kate Turner: http://www.gardenerguru.co.uk

The Underground
Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.