In this episode of The Underground, Phil and Kate sit down with Tony Clare, the Commercial Director of Henry Bell, a premium manufacturer of wild bird food and care products. With over 200 years of history, Henry Bell is leveraging its legacy and expertise to bring innovation and sustainability to a rapidly evolving market. Tony shares the company’s journey from manufacturing for other brands to launching its own. He discusses the growing importance of bird feeding for biodiversity, how garden centres can maximise their offerings with dedicated spaces and education, and why sustainable practices, like 100% recyclable packaging and environmentally friendly feed options, are key to the company’s ethos. From insights on seasonal feeding trends to the surprising role of Calciworms in bird nutrition, this episode is packed with practical takeaways for garden centres looking to grow their customer base and support wildlife. Henry Bell: https://www.henrybell.co.uk/ Your hosts: Phil Wright: http://wrightobara.com Kate Turner: http://www.gardenerguru.co.uk
