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The Underground
The Underground Pod
73 episodes
1 week ago
Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.
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Home & Garden
Leisure
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All content for The Underground is the property of The Underground Pod and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.
Show more...
Home & Garden
Leisure
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Beyond Peat: Melcourt’s Bark-Based Growing Media Story
The Underground
41 minutes 47 seconds
2 months ago
Beyond Peat: Melcourt’s Bark-Based Growing Media Story

In this episode of The Underground Podcast, Phil and Kate sit down with Nikki Burton, Managing Director, and Dr Victoria Wright, Technical Manager at Melcourt, the UK’s leading peat-free growing media company.

Melcourt has been at the forefront of sustainable horticulture for over 40 years, building its reputation on bark-based innovation, technical excellence, and consistent quality, epitomised by their RHS endorsement. Nikki and Victoria share the company’s journey from forestry roots to Royal Warrant holders, with insights into how they pioneered their peat-free products long before it became a national priority.

Listeners will discover:

  • Why Melcourt has always been peat free and how its SylvaGrow range has become a benchmark for both professionals and home gardeners.

  • The challenges of consumer education in a market where “peat free” often tells you what a product isn’t, rather than what it is.

  • How consistency, raw ingredient knowledge, and supply chain expertise are critical to building trust in growing media.

  • The importance of industry collaboration, from DEFRA to the Responsible Sourcing Scheme.

  • Future opportunities and the role legislation, standards, and education will play in accelerating the industry-wide transition.

Packed with practical insights for garden centre teams, retail buyers, and brand marketers, this episode sheds light on one of the most debated issues in horticulture and highlights how Melcourt is helping shape the future of sustainable growing.

http://melcourt.co.uk/


Your hosts:

Phil Wright: ⁠⁠http://wrightobara.com⁠⁠

Kate Turner: ⁠⁠http://www.gardenerguru.co.uk


The Underground
Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products, environmental concerns to legislation, we’ll dig deep to bring you the inside story.