Why do people pay for coaching? It all boils down to one thing: solving problems. In this episode, we dive into the psychology behind why clients trade their hard-earned money for coaching services and how you can use this insight to grow your coaching business.

Coaching is about addressing life’s biggest challenges in the areas of health, wealth, and relationships. The clearer you are about the problem you solve, the more clients will be willing to pay for your solution. Whether you're helping someone overcome a stutter or solve business challenges, the size and complexity of the problem dictate the value you can offer—and charge for.

If you're a coach, this is your blueprint to attract clients: get clear on the problem, provide a solution, and get loud about your expertise. Listen now to learn how to turn big problems into big profits!

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