Struggling to get consistent leads? It might be your message, or who you’re talking to. In this episode, we unpack how to choose the right target market and craft a value proposition that opens doors. No fluff, just real strategies that help you get in front of the right people and start meaningful conversations. If you’re ready to stop guessing and start growing, this one’s for you.
In this episode, you’ll learn:
🎯 Why being afraid to “niche down” is holding you back
💬 How to craft a value prop that feels like it’s speaking directly to your audience
🧩 The difference between a small tweak and a complete messaging mismatch
📞 Prospecting ideas that don’t feel salesy (including one Chris used with a billionaire investor)
🚀 Why your message matters more than your method when you're just getting started
Resources:
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