EP-179 New Product Development and Introduction - I Need That

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The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.

Bela Musits

180 episodes

2 days ago

Explore how to build and grow your business in today’s global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not. The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.

Entrepreneurship

Business

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Entrepreneurship

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EP-179 New Product Development and Introduction - I Need That - Laurier Mandin

The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.

44 minutes 54 seconds

9 months ago

EP-179 New Product Development and Introduction - I Need That - Laurier Mandin

In today's episode of the podcast, we have the pleasure of welcoming Laurier Mandin, a distinguished figure in the realm of product innovation. Laurier wears two hats: he is the founder of Graphos, a company that specializes in assisting businesses with product development and launch, and he is the author of the insightful book "I Need That."

Laurier's expertise lies in shepherding new products from the conceptual stage to successful integration into the marketplace. Throughout the episode, he generously shares his wealth of knowledge and experience, providing listeners with actionable insights on how to navigate the complexities of innovation.

One of Laurier's key points that is sure to resonate with aspiring entrepreneurs and seasoned business leaders alike is his assertion that new products need to be significantly superior to existing solutions in order to achieve market success. He believes that a new product should aim to be at least 10 times better than its competitors to truly capture consumer attention and drive adoption. This bold statement underscores the importance of not just incremental improvements, but of groundbreaking innovation that fundamentally transforms the user experience.

You can find out more about Graphos here:

https://graphosproduct.com/

Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode.

We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.

We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.

Thanks for listening,

Bela and Mike