In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a textbook case of brand dilution, how it’s confusing the market, and what Othaim should do to save itself before it’s too late. If you want the brutal truth about what’s wrong with Othaim Market’s approach, this is the episode you need to hear.