Summary In this episode, Christa addresses the common struggle photographers face with raising their rates and feeling guilty about charging higher prices. She shares her personal journey of transitioning to a full-service model to increase income and emphasizes the importance of aligning value with pricing. Christa discusses the significance of understanding one's numbers and creating a unique client experience to justify higher rates. She encourages photographers to invest in themselves and...
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Summary In this episode, Christa addresses the common struggle photographers face with raising their rates and feeling guilty about charging higher prices. She shares her personal journey of transitioning to a full-service model to increase income and emphasizes the importance of aligning value with pricing. Christa discusses the significance of understanding one's numbers and creating a unique client experience to justify higher rates. She encourages photographers to invest in themselves and...
Summary In this episode, Christa discusses the essential elements of marketing for business scaling, emphasizing the importance of having a solid structure in place before diving into marketing efforts. She highlights the significance of mindset, consistency, and understanding your audience, as well as the need for effective marketing strategies that nurture relationships and leverage data. Christa encourages business owners to focus on doing fewer things well rather than spreading themselves...
The Uncapped Photographer Podcast
Summary In this episode, Christa addresses the common struggle photographers face with raising their rates and feeling guilty about charging higher prices. She shares her personal journey of transitioning to a full-service model to increase income and emphasizes the importance of aligning value with pricing. Christa discusses the significance of understanding one's numbers and creating a unique client experience to justify higher rates. She encourages photographers to invest in themselves and...
