We live in an age where truth twists into confusion, opinion drowns out data, and it’s increasingly difficult to figure out whose expertise we can trust.
Where did our mistrust in expertise come from? Its roots stretch back to deliberate misinformation campaigns beginning in the 1950s spread by the likes of Big Tobacco, Big Oil, and conservative church movements. Then social media poured gasoline on the fire, accelerating the spread of misinformation and making sowing division highly profitable.
Misinformation campaigns take advantage of our brains’ natural tendency to protect the familiar and mistrust outgroups. And they capitalize on the very real betrayals people have experienced at the hands of corporations, governments, schools, and healthcare systems.
Our challenge now isn’t just knowing the facts, it’s interrogating our own beliefs, asking where our evidence comes from, and resisting the pull of certainty. As leaders, we need to discern who we give our attention to, practice critical thinking, resist manufactured controversy, and platform voices committed to both truth and connection.
Today’s guest is a neuroscientist and author of Why Brains Need Friends, who works to make science accessible, relational, and rooted in respect. He doesn’t focus on winning arguments or shaming people into submission. He focuses on bridging divides, building trust, and reminding us that our brains–and our lives–are wired for connection.
Ben Rein, PhD is an award-winning neuroscientist and science communicator. He serves as the Chief Science Officer of the Mind Science Foundation, an Adjunct Lecturer at Stanford University, and a Clinical Assistant Professor at SUNY Buffalo. He has published over 20 peer-reviewed papers on the neuroscience of social behavior, and is the author of Why Brains Need Friends: The Neuroscience of Social Connection. In addition, Rein educates an audience of more than 1 million social media followers and has been featured on outlets including Entertainment Tonight, Good Morning America and StarTalk with Neil DeGrasse Tyson. He has received awards for his science communication from the National Academies of Science, Engineering, and Medicine, the Society for Neuroscience, and elsewhere.
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