TheUC 043: Is Media Your Friend or Foe with Special Guest Davidson Goldin of Goldin Solutions

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The Unapologetic Capitalist

Alison Gerlach: Entrepreneur, Business Strategist, Venture Investor, and Lecturer

60 episodes

9 months ago

The Unapologetic Capitalist preaches the “venture gospel” for anyone who is compelled to build an opportunity of substantial, long-term value. The show is thought provoking and explores issues that keep entrepreneurs, leaders and business executives up at night in their pursuit for significant financial success. Listeners should expect to be entertained while also educated on the ever-evolving fundamentals and realities of businesses, industries and marketplaces. The show has a style that is captivating and sometimes contentious. It’s meant to challenge the listener’s thinking while bringing simplicity to sometimes complex business and management concepts. The show gives first-hand, unfettered understanding of the “entrepreneur’s ride” leaving the listener well equipped, with tools, frameworks, and take-aways to take that ride with their eyes wide open. Leave your ego and politics at the door, and generate substantial long-term value with The Unapologetic Capitalist.

All content for The Unapologetic Capitalist is the property of Alison Gerlach: Entrepreneur, Business Strategist, Venture Investor, and Lecturer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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TheUC 043: Is Media Your Friend or Foe with Special Guest Davidson Goldin of Goldin Solutions

The Unapologetic Capitalist

45 minutes 55 seconds

9 years ago

TheUC 043: Is Media Your Friend or Foe with Special Guest Davidson Goldin of Goldin Solutions

Can the media be an effective tool in building value in your company? How does media build your company’s brand and personal reputation? Can the media be used to proactively or even reactively manage your reputation? Special Guest: Davidson Goldin founder of Goldin Solutions specializing in corporate communications, public affairs and crisis based in Manhattan shares his insights on how to make media your friend and not your foe.

* Introduction of Show Topic: Can Social Media Be an Effective Tool in Proactively Managing Your Brand? Your Reputation? Can it be Used Reactively? Special Guest: Davidson Goldin: Goldin Solutions specializing in corporate communications, public affairs and crisis based in Manhattan.
* Brief Recap of Past Couple of Shows

* Pick the right CEO — 4 CEO archetypes:

* Naked Emperor/Megalomaniacs – Sink value of company: golf score, huge mansions, corporate jet for personal use, win awards, write books & sit on many boards while in office – Media whores
* Firefighters: these are the ones who are so busy putting out a bush fire in front of them they neglect the whole forest and they justify their business because they don’t get that they are putting out a modest impediment…they are “too busy” to plan and prepare, and unknowingly they lose sight of the vision of the venture.
* Dinosaurs: who have long since been irrelevant to the company, but aren’t yielding to the next generation of leaders who want to grow and innovate in the company
* Benevolent Dictators: this is what everyone should strive for

* Find the distinction between identities of CEO vs Company. Not mutually exclusive.
* Use the media appropriately. Many are using social media strategy for their companies but few to no one has figured out how to measure its efficacy or use media optimally
* Balance the 2-way communications of social media:

* Push- promotion of products and brand
* Pull- customer/consumer communication/feedback

* Introduction of Davidson Goldin: Goldin Solutions

* Introduction of Goldin Solutions
* Overview of clients main challenges with media in general
* How do you measure the efficacy of media?
* How do you advise clients in the use of social media?
* How do you recommend finding the balance between media for the CEO relative to the media for the company and its products?
* Social media has made and sunk leaders. How would you advise CEOs to use social media professionally as it relates to their own career?
* How can social media be used to manage reputation? Proactively? Reactively?

* Wrap Up