In this first video of Ultimate Thrifting's interview series, Kelly Handley interviews Onney Crawley, CMO of Goodwill Industries International. Kelly and Onney discuss Goodwill's mission beyond selling thrifted items, including Goodwill's role in job training and community support. Onney shares insights into the New Lives marketing campaign, which highlights the impact of donations on the lives of real people. The discussion also touches on the changing perception of thrifting, the importance of community involvement, and sustainable shopping practices.