In this episode, Devina and Laura explore the journey of Etsy, an e-commerce platform that has transformed the marketplace for handmade goods. They discuss Etsy's founding, its unique value proposition, the dynamics of its two-sided marketplace, branding strategies, community engagement, challenges faced, and future outlook.
Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.
Chapters
00:00 Introduction to Etsy's Journey
08:47 Marketplace Dynamics: Buyers and Sellers
14:20 Branding and Community Engagement
20:05 Future Outlook for Etsy
Key Learnings
About Our Sponsor
Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.
Resources
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Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.
About the Speakers
Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.
Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.
Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.
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