In this episode of the Ultimate Strategy Podcast, Devina welcomes Barak Michaelis, Senior International Growth Consultant at Google, to discuss the intricacies of geo-diversification and global strategy. The conversation covers the importance of understanding diverse markets, developing effective strategies for international expansion, and the operational and marketing considerations that come with entering new territories. Barak shares insights on learning from both successes and failures, the future trends in global strategy, and key takeaways for strategic leaders looking to navigate the complexities of going global.
Chapters
02:38 The Importance of Geo-Diversification
05:52 Tactics for Going Global
11:44 Operational Considerations in Global Strategy
16:35 Marketing Strategies for Global Expansion
23:29 Learning from Successes and Failures
30:49 Future Trends in Global Strategy
Key Learnings
Strategic Market Entry: Geo-diversification, thorough research, and cultural alignment are critical for accessing and succeeding in new markets.
Tailored Execution: Adapting marketing strategies, leveraging AI, and focusing on hyper-localization enhance customer connection and operational efficiency.
Iterative Growth: Testing, learning from failures, and seizing opportunities in emerging markets drive continuous innovation and market fit.
About Our Sponsor
Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.
Resources
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About the Speakers
Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.
Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.
Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.
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