This episode of the Ultimate Strategy Podcast delves into the fascinating story of Cadbury. Exploring its origins, branding strategies, global expansion, challenges faced, and innovative marketing approaches. Laura and Devina, discuss how Cadbury has maintained its reputation and adapted to various markets while emphasizing emotional connections with consumers.
Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.
Chapters
00:00 Introduction to Cadbury's Strategy
02:33 The Origins of Cadbury's
04:56 Branding and Emotional Connection
07:06 Global Expansion and Market Adaptation
09:40 Challenges and Controversies
12:45 Innovation and Digital Marketing
14:34 Key Lessons from Cadbury's Strategyk for Etsy
Key Learnings
Heritage and Global Evolution: Cadbury's journey from a family business to a global brand reflects resilience and cultural adaptability.
Marketing and Innovation: Emotional branding, digital strategies, and product innovation keep Cadbury relevant and connected to diverse audiences.
Sustainability and Standards: Ethical sourcing and maintaining high standards reinforce Cadbury’s reputation as a trusted premium brand.
About Our Sponsor
Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.
Resources
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Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.
About the Speakers
Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.
Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.
Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.
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