In this solo episode, Deborah reflects on an unexpected source of inspiration: a day of wine tasting in rural France. Visiting three very different vineyards highlighted the importance of first impressions, customer experience, and long-term loyalty — lessons that translate directly into the dance studio world.
She shares how small details can make or break the way families feel about your school, why creating programmes you love isn’t enough if they don’t meet parents’ needs, and how growing too fast without strong leadership can lead to problems. Deborah also explains why your most experienced teachers should work with your youngest students and why principals must remain visible as the face of their business.
With a practical challenge to use a “secret shopper” to experience your studio as parents do, this episode will get you thinking about how every stage of your customer journey shapes the future of your school.
Thank you for listening. This show is brought to you by Dance Business Lab.
Book an evolution call with Deborah https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04
Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school.
To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.
Sparks membership - https://dancebusinesslab.com/memberships/sparks
Ignite membership - https://dancebusinesslab.com/memberships/ignite
Illuminate membership - https://dancebusinesslab.com/memberships/illuminate
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This podcast is produced by Creative Content Studio