Book an evolution call with Deborah https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04
In this episode of The Ultimate Dance Business Podcast, Deborah Laws is joined by Tim Beynon, the powerhouse behind Elite—a flourishing martial arts and dance business operating across the southwest UK. Under the Elite umbrella, Tim directs several thriving companies, including Elite Ladies Kickboxing Ltd, Elite Juniors Kickboxing Ltd, Elite Ladies Dance Ltd, Elite Kit Ltd, and Elite Training Camps Ltd
From martial arts roots with students of all ages to cross-over into dance and women’s fitness, Tim has grown Elite to serve over 2,500 members. In recent years, he has scaled the operation through franchising—launching 17 successful franchise territories and even brought one of his students into the fold as an owner, all while maintaining the high standards and community culture Elite is known for.
In this conversation, Tim opens up about:
How he started with a martial arts base and expanded into multi-specialty Elite brands.
Why franchising became his preferred model over licensing.
The careful process of growing both students and future franchisees from within the Elite community.
His bold vision to scale to 100,000 members across various disciplines (kickboxing, dance, potentially yoga) across the UK by 2034.
The mindset shifts, mentorship structures, and leadership models that have enabled this scale and are fuelling future plans.
If you’re a studio owner wondering whether to franchise, have a great program you’d like to scale, or simply want insider tips on high-impact, heart-led business growth, this episode is packed with invaluable, actionable insight from someone who’s been there—and scaled it.
Thank you for listening. This show is brought to you by Dance Business Lab.
Book an evolution call with Deborah https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04
Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school.
To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.
Sparks membership - https://dancebusinesslab.com/memberships/sparks
Ignite membership - https://dancebusinesslab.com/memberships/ignite
Illuminate membership - https://dancebusinesslab.com/memberships/illuminate
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This podcast is produced by Creative Content Studio