Book an evolution call with Deborah https://go.dancebusinesslab.com/dance-school-success-plan
In this episode of The Ultimate Dance Business Podcast, Deborah Laws welcomes back education marketing expert Cerys Keneally, who shares how dance school owners can build long-term, impactful relationships with schools and nurseries.
If you’ve ever tried offering a free workshop and heard nothing back, this episode explains why—and what to do instead. Cerys outlines exactly how to get your foot in the door, connect your dance offering to school priorities, and retain both schools and students term after term.
You’ll learn:
What headteachers and nursery managers really want in 2025
Two effective models for getting paid in schools
Why “free” doesn’t cut it (and what does)
How to build credibility and stability for your studio through schools
The top mistakes to avoid when reaching out
Connect with Cerys Keneally:
Facebook group: “Approaching Schools and Nurseries with Cerys Keneally”
To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com
To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below.
Sparks membership - https://dancebusinesslab.com/memberships/sparks
Ignite membership - https://dancebusinesslab.com/memberships/ignite
Illuminate membership - https://dancebusinesslab.com/memberships/illuminate
If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL
This episode is sponsored by Dance Studio Marketing.
You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/
This podcast is produced by Creative Content Studio