The Twist Podcast Episode 8 - Haya Samain Hospitality Industry Marketing

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The Twist Podcast with Elie Charbel

Twist

16 episodes

6 days ago

At Twist, we foster a lively community of business and marketing experts, showcase pioneering campaigns, and offer a forum for exchanging insights and engaging with industry leaders. MEET THE HOST: Elie Charbel, the driving force behind TWIST and your host on this thrilling journey, brings a wealth of experience and passion to every episode with a background steeped in digital communication and media excellence. OUR GUESTS We feature a diverse array of guests, from CEOs, entrepreneurs, field experts, marketers, and renowned influencers. Our guests share their unique perspectives, experiences

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The Twist Podcast Episode 8 - Haya Samain Hospitality Industry Marketing

The Twist Podcast with Elie Charbel

50 minutes 41 seconds

1 year ago

The Twist Podcast Episode 8 - Haya Samain Hospitality Industry Marketing

Join us for an enlightening conversation with Haya Samain, a seasoned marketing professional with over 12 years of experience in the hospitality industry. Currently the Head of Marketing for FGREALTY, Haya has a rich background in marketing and communications, having worked with prominent hotel chains in Qatar. Host Elie Charbel delves into Haya's dynamic career, exploring her journey, challenges in a male-dominated industry, and the intricacies of marketing luxury hotels.

Chapters:

00:00 Intro
1:52 Youngest female in a male-dominated industry
5:50 Marketing and positioning the hotel
9:44 Budgeting for hotel marketing
12:17 Mimicking and no relevance in marketing
16:42 Importance of consumer behavior
18:53 Struggle in securing adequate marketing budgets
23:23 Impact of the World Cup 2022 on Qatar's hotel industry
25:28 Marketing strategies during low seasons
28:55 Customer service impact in hotel marketing
33:49 Influencer marketing experience in the local market
39:35 Niche marketing campaigns
45:28 Hotel marketers wear many hats
46:52 Balancing motherhood and a marketing career in hospitality
49:49 Advice for her younger self

Key Insights:

Navigating a Male-Dominated Industry: Haya shares her experiences and strategies for asserting authority and expertise.
Localization in Marketing: Insights into aligning marketing strategies with cultural nuances in Qatar.
Overcoming Budget Constraints: How Haya navigates budget challenges to effectively market various aspects of the hotel.
Boosting Occupancy Rates: Tactics to increase occupancy rates during low seasons.
International Tourists vs. Locals: Tailoring marketing strategies for different audiences.
Influencer Collaborations: Evaluating the quality and impact of influencer marketing in Qatar.
Balancing Professional and Personal Life: Tips for managing motherhood while leading a marketing team.

Connect with us on Instagram @thetwist.podcast for the latest episodes and behind-the-scenes content. For inquiries or feedback, reach out to us at info@thetwistpodcast.co.

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