The Turning Point is a new podcast series brought to you by FT Strategies in collaboration with the Google News Initiative: a partnership born from the shared mission to digitally transform and work side by side with publishers and journalists to help strengthen their work in the digital age
In each episode, we’ll uncover the defining moments faced by leaders in news publishing and unpack the strategies adopted - and capabilities built - in order to continue delivering and sustaining journalism and news in the digital age. We’ll explore how they’re not just surviving but in some cases thriving.
FT Strategies is a commercial division of the Financial Times supporting organisations globally with strategic advisory services.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: https://twitter.com/FtStrategies
Hosted on Acast. See acast.com/privacy for more information.
The Turning Point is a new podcast series brought to you by FT Strategies in collaboration with the Google News Initiative: a partnership born from the shared mission to digitally transform and work side by side with publishers and journalists to help strengthen their work in the digital age
In each episode, we’ll uncover the defining moments faced by leaders in news publishing and unpack the strategies adopted - and capabilities built - in order to continue delivering and sustaining journalism and news in the digital age. We’ll explore how they’re not just surviving but in some cases thriving.
FT Strategies is a commercial division of the Financial Times supporting organisations globally with strategic advisory services.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: https://twitter.com/FtStrategies
Hosted on Acast. See acast.com/privacy for more information.
Observador is a digital-only Portuguese newspaper founded in 2014. It has quickly become one of the most influential and respected newspapers in Portugal, covering a wide range of topics such as politics, economy, culture, and international affairs. The newspaper's mission is to provide its readers with accurate, balanced, and independent news, analysis, and opinion pieces.
In this episode, FT Strategies' Director, Lisa MacLeod is joined by Leo Xavier, Director of Product at Observador, and Nicholas Holmes, Ecosystems Strategy Manager for Google News Partnerships in EMEA, to discuss Observador's major focus on developing a data-driven mindset.
Observador participated in the Google News Initiative and FT Strategies Subscription Academy programme in 2022. The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.
The FT newsroom is not involved in its production.
Hosted on Acast. See acast.com/privacy for more information.