The Turning Point is a new podcast series brought to you by FT Strategies in collaboration with the Google News Initiative: a partnership born from the shared mission to digitally transform and work side by side with publishers and journalists to help strengthen their work in the digital age
In each episode, we’ll uncover the defining moments faced by leaders in news publishing and unpack the strategies adopted - and capabilities built - in order to continue delivering and sustaining journalism and news in the digital age. We’ll explore how they’re not just surviving but in some cases thriving.
FT Strategies is a commercial division of the Financial Times supporting organisations globally with strategic advisory services.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: https://twitter.com/FtStrategies
Hosted on Acast. See acast.com/privacy for more information.
The Turning Point is a new podcast series brought to you by FT Strategies in collaboration with the Google News Initiative: a partnership born from the shared mission to digitally transform and work side by side with publishers and journalists to help strengthen their work in the digital age
In each episode, we’ll uncover the defining moments faced by leaders in news publishing and unpack the strategies adopted - and capabilities built - in order to continue delivering and sustaining journalism and news in the digital age. We’ll explore how they’re not just surviving but in some cases thriving.
FT Strategies is a commercial division of the Financial Times supporting organisations globally with strategic advisory services.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: https://twitter.com/FtStrategies
Hosted on Acast. See acast.com/privacy for more information.
Der Spiegel is one of Germany’s largest and most influential news magazines with a weekly circulation of over one million. The publication is known for its investigative journalism and revealing political misconduct and scandals, including the Spiegel scandal in 1962 and the Flick affair in the 1980s. In this episode, FT Strategies' Managing Director Tara Lajumoke is joined by Der Spiegel's Managing Editor, Strategy & Operations Philipp Lowe, Senior Manager, Testing & Growth Valentin Espagné and Head of Innovation at Google News Initiative Ludovic Blecher, to discuss Der Spiegel’s growth strategy over the last few years and the key role that subscriptions have played.
Der Spiegel participated in the Google News Initiative and FT Strategies Subscriptions Academy, an intensive eight-month programme designed to help publishers define an ambitious vision for their digital subscription business and build the engine to get them there. We speak about the impact this had on their business and some of the key outcomes from the experience, particularly around how Der Spiegel advanced its subscription strategy.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: Twitter: https://twitter.com/FtStrategies
Hosted on Acast. See acast.com/privacy for more information.