Milky Golf Instagram: www.instagram.com/milkygolf/?hl=en

Milky Golf website: milkygolfofficial.com/

This is our third episode of The Turn. Welcome to a different side of golf. This season will include 9 episodes with one released every 9 days. In these episodes, we’ll approach what each individual does both on and off the golf course with a business perspective in mind.

This is the second week we are focusing on people who have leveraged social media to cultivate a following and create a brand. 

If you love watching videos of smooth swings and are a fan of dairy products, you’ll love this episode. 

This week we hear from Max Siegfried, a D1 collegiate golfer who happens to be my younger brother. He’s also the co-founder of the successful Instagram page - Milky Golf.

Milky has gained almost 30,000 followers in 24 months by posting swings of up and coming, relatively unknown elite junior and college golfers. More recently Milky has started selling branded apparel and gear such as shirts, hats, and headcovers. Like me, Max has been a competitive golfer for most of his life and was named the Philadelphia junior player of the year in 2015.

We talk about Max's come up through junior golf and setting expectations playing at the next level, why starting Milky Golf was the best decision he made for himself, and what makes Milky different than other golf-centric social media accounts. He also shares a great story about playing poker with Tiger Woods at an event a few years ago. And, most importantly, we learn who was the original milkman and the inspiration for the Milky Golf page.