In this episode, we’re joined by Sam Theyers, Commercial Sales Director at Wattbike, to explore how data, performance testing, and smart benchmarking are reshaping the fitness industry.
Sam shares insights from his journey through the sector — from gym floors to leadership roles — and breaks down how fitness testing can drive member engagement, improve personal training uptake, and fuel real business growth. We discuss the role of objective data in client motivation, common mistakes facilities make with onboarding, and why gyms that embrace performance metrics are ahead of the curve.
If you’re a coach, club owner, or fitness leader, this conversation will give you practical ideas and strategic insight on how to better serve your members through data-driven training.
🎯 Don’t Miss the TRX GAMES — September 26th, 2025
Join us at the University of Aston, Birmingham, for a brand-new fitness experience. Compete in teams of two across 10 stations featuring TRX Suspension Training, YBells, and VersaClimbers.
This is your chance to test your fitness, connect with the TRX community, and experience a fresh, energised format designed to challenge and unite.
📍 Register now at
https://www.trxtraining.eu/en-gb/products/trxgames?_pos=1&_psq=TRX+Games+-tag%3A%22Hide+Product%22+-tag%3A%22Hide+From+Search%22+%28tag%3A%22Exclude+from+Commercial%22+OR+-tag%3A%22Commercial%22%29++%28tag%3A%22Exclude+from+Retail%22+OR+-tag%3A%22Retail%22%29&_ss=e&_v=1.0
Special thanks to our sponsors for supporting this episode:
🔗 Hyperice – Recovery technology designed to move you better
🔗 Wattbike – Performance cycling redefined
🔗 Lyfelinez – Functional fitness tools that keep you moving
🔗 Myzone – Heart rate training for real results
