In this episode of the TRX Podcast, we sit down with Steve Shaw, co-founder and CEO of Stronger Wellness—a company that’s helping reshape the fitness industry by creating more inclusive and functional spaces.

Steve shares his journey into entrepreneurship in his 40s, the rollercoaster of launching a business just before Covid, and the reality of building something meaningful with his wife by his side. We also explore his growing passion for mental health, especially in men navigating business and fitness, and where he sees the industry heading next—including recovery, education, and reaching new populations.

Expect real talk, lessons learned the hard way, and a ton of insight from someone who’s right in the middle of it all.

Special thanks to our sponsors for supporting this episode:

• Lyfelinez – creators of Hydro OG, the UK’s first functional hydration drink designed to support energy, performance, and recovery.

  
  

  https://lyfelinez.com/

  
  

• Wattbike – the gold standard in smart indoor cycling, trusted by elite athletes and everyday riders alike.

  
  

  https://wattbike.com/

  
  

• Myzone – wearable heart rate tech that tracks effort, making fitness more motivating, engaging, and inclusive.

  
  

  https://www.myzone.org/

  
  

• Hyperice – leaders in performance recovery tools like the Hypervolt and Normatec, helping you move better and recover faster.

  
  

  https://hyperice.com/en-GB/