Join hosts H. Daniel Mujahid and Dave Kelsey in this week's episode of Truthful Manipulation as they delve into Chapter 7 of their book, exploring the concept of manipulation in business. Discover how companies create perceived needs and drive consumer behavior, using examples like the Nintendo Switch and iconic brands such as Nike and Starbucks.Through engaging discussion, the hosts examine the strategic nature of business and the illusion of choice in the marketplace. As they unpack the effects of tariffs and highlight how brands generate excitement and urgency, they challenge listeners to reconsider their purchasing decisions and the idea of a "free market."Tune in to uncover the role of artificial intelligence in shaping consumer habits and get a sneak peek into next week's episode, where they will further explore the algorithms influencing our lives.