Send us a text If you’re advertising on broadcast radio, first off, good call. The phone’s ringing, business is growing… but you’re still wondering: How do I measure attribution more effectively? Here’s the truth: There are plenty of tools that help track inbound leads. But your most powerful dashboard? It’s your customers. And accessing that dashboard doesn’t require complex tech or expensive software. It takes thoughtful conversations, right at the moment your customer reaches out. Now, may...