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Send us a text TRUTH: That’s adorable. You mean YOU don’t know how to measure radio? Just because you can’t click a dashboard doesn’t mean nothing happened. Big brands know the secret: Radio isn’t invisible — it’s just not needy. It doesn’t beg for clicks — it sparks real-world action. And smart marketers know how to track it. Here’s how advertisers measure what you think can’t be measured: - Web lift — Watch the website traffic spike after a well-placed ad. (Especially first-in-break.) - Cal...
