In this episode of The Truth About Dentistry, I'm pulling back the curtain on what it really takes to create a VIP experience in a dental practice—and no, it’s not about fancy coffee bars or spa music. It’s about the little things that leave a big impression.

I’ll walk you through the mindset, systems, and culture shifts that helped me build a clinic where patients consistently say, “I’ve never experienced anything like this.” Whether you’re a new practice owner or looking to refresh your brand, I’ll share the strategies that helped us earn trust, generate buzz, and keep both patients and team members genuinely excited to walk through the doors.

Here’s what I’ll cover:

• The real definition of a “VIP experience”—and why it starts before patients even arrive

• How we design every touchpoint to feel intentional and elevated

• My top tips for making patients feel seen, valued, and eager to tell their friends

Let’s shift your focus from transactions to transformations—and build a patient experience that people can’t stop talking about.

🎧 Let me know what resonates by messaging me on Instagram @drpeggybown or email me at peggy@smilesbybown.com.