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The TrustMakers
Edelman and Advertising Week
104 episodes
2 weeks ago
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
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Management
Business,
Entrepreneurship
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All content for The TrustMakers is the property of Edelman and Advertising Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
Show more...
Management
Business,
Entrepreneurship
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Media Literacy Influencer Kelsey Russell on Building Trust Through Transparency
The TrustMakers
31 minutes 25 seconds
2 months ago
Media Literacy Influencer Kelsey Russell on Building Trust Through Transparency

Kelsey Russell, media literacy influencer and host of Kronikled, joins Edelman’s Brooks Miller to discuss Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely mislead them. Kelsey argues that journalists can rebuild trust by pulling back the curtain on how stories are created and being transparent about their sources.
The TrustMakers
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.