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The TrustMakers
Edelman and Advertising Week
104 episodes
2 weeks ago
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
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Management
Business,
Entrepreneurship
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All content for The TrustMakers is the property of Edelman and Advertising Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
Show more...
Management
Business,
Entrepreneurship
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Jimmy Wales on How Wikipedia Earned the World’s Trust 
The TrustMakers
26 minutes 46 seconds
2 weeks ago
Jimmy Wales on How Wikipedia Earned the World’s Trust 

Jimmy Wales, founder of Wikipedia and the Wikimedia Foundation, joins Edelman’s Richard Edelman to discuss how one of the world’s most visited platforms has maintained trust in an era of misinformation, polarization, and AI-generated content. Drawing from his new book, “The Seven Rules of Trust,” Jimmy shares lessons on transparency, neutrality, and purpose.
The TrustMakers
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.