Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
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Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
Haleon US CMO Katie Williams on Making Health More Human
The TrustMakers
27 minutes 5 seconds
1 month ago
Haleon US CMO Katie Williams on Making Health More Human
Katie Williams, US Chief Marketing Officer at Haleon, joins Edelman’s Jackie Cooper to explore how trust in health is evolving as consumers take more control of their well-being. Katie shares how Haleon is meeting people where they are – across social platforms, AI-enabled tools, and new health journeys like GLP-1 use – while staying rooted in science and humanity. She also discusses generational differences when it comes to health care, and how to support consumers at different phases of their lives.
The TrustMakers
Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
