We’ve said it before, and we’ll say it again: retail is the future of craft. On this episode of The True Craft Podcast, we sit down with Jeff Heck, co-founder of Monday Night Brewing out of Atlanta, GA, to talk about how his team made that shift. What started as a backyard homebrew club has grown into six unique taproom locations across the Southeast. Jeff shares the mindset behind expanding their hospitality footprint, the key decisions that shaped their growth, and the lessons they’ve learned along the way. Highlights include: * Why choosing culturally significant real estate is imperative to expansion * How Monday Night builds their culture across state lines with onboarding and local leadership * The huge impact solid food programs and private events have on taproom revenue If you’re thinking about investing in your own brewery's retail presence or curious on how other brewery’s are tackling this head-on, Jeff’s insights are worth the listen! Enjoy!