In this powerful episode, we sit down with Ammar Saleem, founder of Sweet Joe’s — a Birmingham-born cookie dough brand. From launching innovative products to building a business rooted in faith, Ammar shares his journey of purpose, patience, and balance.Growing up in Birmingham, Ammar shares how his journey of self-discovery led him to study Islam and eventually dedicate himself to Dawah and entrepreneurship. We discuss how he balances his deen and dunya, the lessons he’s learned as a public speaker, and his advice for Muslims striving to build a halal livelihood.🔥 Key Topics:Growing up in Birmingham & early influencesThe journey from gang life to DawahHow a Christian teacher inspired his study of IslamThe rise of Sweet Joe’s — bringing halal alternatives to the UKBalancing deep study, work, and family lifeWhy earning halal, even if less, is always worth itBuilding a business that serves both the community and your purpose📍 Timestamps: 00:00 – Introduction03:26 – Growing Up in Birmingham05:51 – “I Wanted to Be Part of That Gang Life”08:31 – How a Christian Teacher Led Me to Study Islam15:13 – Starting Dawah Work & The Need for English-Speaking Imams20:25 – Balancing Deep Study and the Dunya – Is It Possible?24:54 – What Drew You Into These Two Worlds?28:38 – The Multi-Millionaire Imam?!32:30 – Sit and Eat or Work and Serve?35:10 – Advice for Aspiring Public Speakers38:54 – Building Your Own Business from Scratch40:45 – “Start Where You Are!”45:15 – Dealing with Discouragement47:52 – Keeping It Halal – Even in Business56:15 – Programs That Help You Launch Your Business01:01:47 – Overnight Success vs. Sabr (Patience)01:06:26 – Why Earning Less Halal Is Better Than Earning More Haram01:08:38 – Think Long-Term – Don’t Chase Everything Now01:14:35 – (Not-So) Rapid Fire Round!👇 Don’t forget to like, comment, and subscribe for more inspiring stories on The Travellers Lantern Podcast — where faith meets ambition.Discover more about Supporting Sunni Scholars:🌐 www.supportingsunnischolars.orgStay connected through their socials:📲 bit.ly/SSS-WhatsApp-Community📢 bit.ly/SSS-Telegram-Group🐦 bit.ly/SSS-X📸 bit.ly/SSS-Instagram📘 bit.ly/Facebook-SSS#ShaykhAnisAhmed #SweetJoes #TravellersLanternPodcast #HalalBusiness #Dawah #IslamicPodcast #HalalHustle #FaithAndBusiness