The Traveller's Diary: "Arivu Ketta Apple Pazham" – When Marketing Makes Us Pay More for Less!

Welcome to The Traveller's Diary! In this episode, your host Madhan dives into a common yet often overlooked aspect of our daily lives: marketing gimmicks. We'll peel back the layers on how a simple apple, once a humble fruit, has become a prime example of clever marketing tactics.

Remember when an apple was just an apple, costing a mere ₹10-₹20? Today, you'll find "organic," "Himalayan fresh," and "imported" apples ranging from ₹50 to even ₹200! What's the secret? Marketers claim "special soil," "unique water," and "hand-picked" origins. But is it true, or just groundless desire created by the industry?

Madhan explores how grandiose names like "Mini Royal Gala" and "Super Jumbo Fuji" subtly influence our perception, making us believe we're buying something extraordinary. And let's not forget the power of presentation – from fancy plastic boxes with soft foam beds to "Premium Hand-Picked" stickers, these unnecessary expenses don't enhance the taste, but they certainly convince our brains it's worth the extra cost.

Join Madhan as he uncovers these "Arivu Ketta Apple Pazham" (Foolish Apple) strategies, offering insights into how marketing can complicate simple things and lead us to overpay. The next time you're at the supermarket, take a moment to ask yourself: "Is this truly a special apple, or just a marketing gimmick?"

What are your thoughts on this episode? Share your experiences with other marketing gimmicks in the comments!

Tune in to The Traveller's Diary for more journeys into the everyday and extraordinary!