Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery

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The Travel Marketing Podcast

Propellic, Brennen Bliss

41 episodes

4 weeks ago

You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

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Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery

The Travel Marketing Podcast

41 minutes

2 months ago

Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery

In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking "behind the curtain" of your analytics is crucial.

Key topics include:

A Winning Campaign: Learn how a lead generation campaign for Legoland New York achieved an incredible 26 cents per lead and sold out its "first to play" tickets.
Learning from Data: Hear the story of a "failed" campaign that was actually a success hidden by a data tracking error, highlighting the importance of data integrity.
Top Marketing Channels: Discover the surprising mix of top-performing channels, where organic search provides the most growth and Connected TV performs nearly as well as search ads.
Brand-Powered Performance: Understand how a strong brand is essential for boosting performance marketing and creating a deeper connection with your audience.
Advanced CRM & Tech: Get insights into segmenting your audience with unique categories like "sleepers" and the importance of adopting new technologies like AI to stay ahead.