Home
Categories
EXPLORE
Society & Culture
History
Technology
Comedy
Business
True Crime
News
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/8f/5a/49/8f5a4994-d0ea-4aec-ae8a-2dd4d54c5ea6/mza_13546944573116224250.jpg/600x600bb.jpg
The Travel Marketing Podcast
Propellic, Brennen Bliss
41 episodes
2 months ago
You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.
Show more...
Marketing
Business
RSS
All content for The Travel Marketing Podcast is the property of Propellic, Brennen Bliss and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.
Show more...
Marketing
Business
https://img.transistor.fm/g9gW-Qr3ltIo8U89eTUKKgfTNEQJ2yjMREZPVvRtwe8/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MmI0/MTViZDMxNzZlOWFh/ZjcxYjE1YWM5ZjM1/NzIzMS5wbmc.jpg
Civitatis' Approach to Market Dynamics
The Travel Marketing Podcast
37 minutes
1 year ago
Civitatis' Approach to Market Dynamics

In this episode of the Travel Marketing Podcast by Propellic, CEO Brennen Bliss interviews Ismael Garcia, CMO and Head of Growth at Civitatis, a leading online travel agency in Latin America and Europe. Garcia shares insights on the intersection of SEO, paid media, and AI-driven channels in travel marketing, along with strategies for optimizing budgets, testing, and measuring campaign performance.

The conversation delves into managing multi-market campaigns, balancing B2B and B2C strategies, and the importance of "tropicalization" when entering new Latin American markets. Garcia also discusses Civitatis’ approach to customer care, crisis management, and building brand trust. Finally, he reflects on his career journey from Geneva to London and his path to becoming CMO at Civitatis, offering valuable advice for travel marketing professionals.

The Travel Marketing Podcast
You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.