This week on The Travel Business Unpacked podcast, host Meredith Calloway is joined by Tammy and Justin Murphy, the mother–son duo behind VIP Travel Experience. Over the past decade, they’ve built a thriving, referral-based luxury travel business rooted in trust, creativity, and shared passion. What started as Tammy taking over a small agency from her brother has evolved into a multi-million-dollar company with a team of seven, top producer status, and clients who return year after year.
In this episode, Tammy and Justin reflect on the lessons of building a family-run business, from balancing roles and responsibilities to navigating growth and hiring. They share how Tammy’s early passion for Italy shaped their brand, how Justin brought fresh energy and detail-oriented expertise, and why their group trips have become a signature part of their success.
They also explore:
What it really takes to grow from solo advisor to thriving team
The challenges and rewards of running a business with family
Why referrals and long-term client relationships drive sustainable growth
The evolution of group travel and how to make it a profitable niche
Their most meaningful “pinch me” travel moments
Whether you’re dreaming of bringing family into your business or curious about scaling beyond solo, Tammy and Justin’s story is a candid look at what it means to build a business that lasts.
🔗VIP Travel Experience: https://www.viptravelexperience.com/
