Discover how universities quantify real-world impact with Social Return on Investment (SROI) in this clear, 5-minute explainer based on Dr. Jonathan H. Westover’s research. Learn practical steps for measuring social value in university-community partnerships, from stakeholder-inclusive mapping and financial proxies to integration with institutional systems. Perfect for university leaders, community partners, nonprofit staff, and students wanting evidence-based tools for impact measurement and funding success. Produced with upbeat professional music, stock visuals, and a middle-aged British narrator to make complex concepts accessible and engaging.