In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
Turning Fans into Superfans: The Blockbuster Vision of KDA3’s Christian Magsisi
The Transaction Report with Steve Feuerstein
54 minutes
2 months ago
Turning Fans into Superfans: The Blockbuster Vision of KDA3’s Christian Magsisi
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Christian Magsisi — founder and CEO of KDA3 and former technology leader for the LA Kings and MLSE — to explore how fan engagement is being reimagined for the modern era. From rewarding authentic fan behavior to unlocking untapped data through blockchain, Christian shares why most teams can’t identify their biggest fans, and how KDA3’s white-label platform is helping clubs, leagues, and sponso...
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
