In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
Rewriting the Revenue Game: Chicago Bears’ Meka White Morris on the NFL’s Sponsorship Evolution
The Transaction Report with Steve Feuerstein
42 minutes
7 months ago
Rewriting the Revenue Game: Chicago Bears’ Meka White Morris on the NFL’s Sponsorship Evolution
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Meka White Morris, Chief Business Officer of the Chicago Bears, to discuss the evolving business of the NFL. From the shifting economics of stadium development to the power of brand partnerships, they explore how teams are adapting to a rapidly changing sports landscape. Meka shares insights on fan engagement, revenue innovation, and the strategic moves shaping the future of the league. Plus, ...
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
