In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
Just Days Away, $40M On the Line: Tour Championship Top Exec Alex Urban Speaks Sponsors, Fans, & the Business of Pro Golf
The Transaction Report with Steve Feuerstein
58 minutes
3 months ago
Just Days Away, $40M On the Line: Tour Championship Top Exec Alex Urban Speaks Sponsors, Fans, & the Business of Pro Golf
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Alex Urban — Executive Director of the PGA Tour Championship — to unpack the business, branding, and big impact behind one of golf’s most prestigious events. From the $7.2 million charitable contribution to why proud partners like Coca-Cola, Accenture, and Southern Company keep showing up year after year, Alex reveals what makes the Tour Championship such a unique sponsorship property.
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
