In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
Golf’s Global Stage: The PGA of America's Luke Reissman on the Business Behind the Ryder Cup
The Transaction Report with Steve Feuerstein
47 minutes
3 months ago
Golf’s Global Stage: The PGA of America's Luke Reissman on the Business Behind the Ryder Cup
In this episode of The Transaction Report, host Steve Feuerstein sits down with Luke Reissman — Head of Global Partnerships for the PGA of America — to unpack the unique world of golf sponsorships and why purpose-driven partnerships are the real differentiator. From the iconic Ryder Cup rivalry to the PGA Championship’s role in showcasing both elite and everyday golf pros, Luke shares how the PGA of America balances its mission to grow the game with the needs of major global brands.
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...
