This episode of The Trajectory Africa features Keturah Ovio, CEO of Dukka, a company that’s changing how small businesses operate in Nigeria (and beyond). Dukka integrates payments, inventory management, sales tracking, and business intelligence into a single platform. Keturah explains how she built Dukka with merchants in mind, leaned into creating a full stack experience by introducing a custom-built POS, and aims to drive growth by creating an ecosystem that brings businesses closer to their customers.
[00:00] - Introduction, Dukka’s value proposition and the business operations opportunity
[8:35] - Dukka’s customers and acquisition strategy
[18:32] - The Dukka Terminal
[32:13] - Dukka’s ecosystem play: remittance-as-commerce
[43:35] - Navigating macroeconomic headwinds
[48:24] - Dukka’s business model
[50:50] - First principle
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