In this episode, Ashley dives into the real reason most coaches and clinicians struggle to stand out in today’s crowded fitness and rehab market. Sharing honest stories from his own journey, along with practical insights from mentoring dozens of PTs, physios, osteopaths, and chiropractors, he unpacks what actually builds a reputation, attracts referrals, and creates lasting success.

You’ll hear why being a jack of all trades kept him overwhelmed and invisible, and how specialising sparked a positive feedback loop that led to more clients, better results, and a reputation as the go-to in his field. Ashley explains the benefits of defining your “A to B” , the specific journey you guide your clients through, why it matters for your business and sanity, and the simple steps you can take right now to move from blending in to standing out.

If you want to be recognised for your expertise, build a business that feels rewarding, and attract clients who truly value what you do, this episode will show you how.

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