What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn’t a wall—it’s a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.📌 Key Takeaways✨ [00:14:00] – "AI can automate, but it can't validate."🧘 [00:20:00] – Insight without experience is dangerous—it’s just expensive noise.🔥 [00:36:00] – Gen X has the tools. It's time to show younger generations how to use them.🤖 [00:03:00] – AI is a mirror, not a muse.💭 [00:48:00] – Validation isn’t weakness. It’s water for the seed.📚 Chapter Timestamps🚢 [00:00] – Shifts and Ships in Business🧠 [05:00] – The Wisdom of Gen X and the Value of Lenses🪞 [10:00] – AI as Mirror, Not Muse🎭 [15:00] – The Fear of Aging Out💬 [21:00] – Validation, Vulnerability, and Starting Over📉 [30:00] – Marketing That Misses the Point🎯 [38:00] – Emotional Triggers and Human Branding📚 [48:00] – The Value of Experience🌀 [55:00] – Final Metaphors and MessagesCTA for the ShowIf this episode resonated, subscribe, review, and share it to help grow the Tree of Knowledge 🌳We explore the human experience through tragedy and triumph—with laughter, candor, and depth.🌟 Be cool and keep learning. 🌟CTA for the GuestLearn more about Julie Matzen at:https://theboarderline.cohttps://www.linkedin.com/in/julie-matzen-1696aa52Support her mission to make expert advice accessible to small businesses and emerging founders.🚀 Welcome to The Tragedy Academy PodcastDiscover stories of resilience, redemption, and the human spirit.🎧 Podcasting Made Easy: https://bit.ly/3LSCBh5📲 Riverside Recording Studio: https://bit.ly/3ImjNWD👕 Grab Jay’s Gear: https://bit.ly/431MLD5📘 Bookshop Picks: https://bit.ly/42pPHcv✅ Subscribe: https://www.youtube.com/channel/UCEUXqlregig6vcrvuVNGlKg📱 Follow UsInstagram: https://instagram.com/tragedyacademystudios.comFacebook: https://facebook.com/tragedyacademystudiosTwitter: https://twitter.com/TragedyacademystudiosTikTok: https://tiktok.com/@tragedyacademystudios💖 Support UsPayPal: https://www.paypal.com/donate?hosted_button_id=YMU9L4TBWX6AGBuy Me a Coffee: https://www.buymeacoffee.com/tragedyacademy
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What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn’t a wall—it’s a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.📌 Key Takeaways✨ [00:14:00] – "AI can automate, but it can't validate."🧘 [00:20:00] – Insight without experience is dangerous—it’s just expensive noise.🔥 [00:36:00] – Gen X has the tools. It's time to show younger generations how to use them.🤖 [00:03:00] – AI is a mirror, not a muse.💭 [00:48:00] – Validation isn’t weakness. It’s water for the seed.📚 Chapter Timestamps🚢 [00:00] – Shifts and Ships in Business🧠 [05:00] – The Wisdom of Gen X and the Value of Lenses🪞 [10:00] – AI as Mirror, Not Muse🎭 [15:00] – The Fear of Aging Out💬 [21:00] – Validation, Vulnerability, and Starting Over📉 [30:00] – Marketing That Misses the Point🎯 [38:00] – Emotional Triggers and Human Branding📚 [48:00] – The Value of Experience🌀 [55:00] – Final Metaphors and MessagesCTA for the ShowIf this episode resonated, subscribe, review, and share it to help grow the Tree of Knowledge 🌳We explore the human experience through tragedy and triumph—with laughter, candor, and depth.🌟 Be cool and keep learning. 🌟CTA for the GuestLearn more about Julie Matzen at:https://theboarderline.cohttps://www.linkedin.com/in/julie-matzen-1696aa52Support her mission to make expert advice accessible to small businesses and emerging founders.🚀 Welcome to The Tragedy Academy PodcastDiscover stories of resilience, redemption, and the human spirit.🎧 Podcasting Made Easy: https://bit.ly/3LSCBh5📲 Riverside Recording Studio: https://bit.ly/3ImjNWD👕 Grab Jay’s Gear: https://bit.ly/431MLD5📘 Bookshop Picks: https://bit.ly/42pPHcv✅ Subscribe: https://www.youtube.com/channel/UCEUXqlregig6vcrvuVNGlKg📱 Follow UsInstagram: https://instagram.com/tragedyacademystudios.comFacebook: https://facebook.com/tragedyacademystudiosTwitter: https://twitter.com/TragedyacademystudiosTikTok: https://tiktok.com/@tragedyacademystudios💖 Support UsPayPal: https://www.paypal.com/donate?hosted_button_id=YMU9L4TBWX6AGBuy Me a Coffee: https://www.buymeacoffee.com/tragedyacademy
Jessica Baladad: How Self-Advocacy & AI are Revolutionizing Breast Cancer Awareness
The Tragedy Academy
54 minutes
9 months ago
Jessica Baladad: How Self-Advocacy & AI are Revolutionizing Breast Cancer Awareness
In this episode, Jay speaks with Jessica Baladad, a six-year breast cancer survivor and the creator of Feel For Your Life—a groundbreaking app providing tools for breast self-exams, health tracking, and AI-based pathology interpretations.
Key Points:
? Jessica shares her inspiring journey of survival, advocacy, and innovation, discussing:
?Why self-exams save lives and how to perform them
?Navigating a broken healthcare system
?How AI is changing the way breast cancer is diagnosed
?Her fight for legislation to educate teens on self-exams
?Overcoming shame, fear, and embracing empowerment
About Jessica:
Jessica Baladad, a six-year cancer survivor, is the creator of Feel For Your Life. This free mobile application provides resources on how to perform self-breast exams and when to get screenings while allowing users to track and monitor their changes and set reminders. An unexpected breast cancer diagnosis at 33 years old empowered Jessica to channel her experience into a mission that is changing the way women advocate for their medical care. It’s the first of its kind created by a breast cancer patient and has been downloaded tens of thousands of times all over the world. In 2024, Jessica implemented an AI feature into the app to help patients interpret and better understand pathology reports from their breast cancer screenings. Jessica’s history with breast cancer catalyzed her dedication to building Feel For Your Life. She’s the fourth generation on her paternal side of the family to be diagnosed with the disease, and yet, no known gene mutation has been found in her lineage. She first learned how to do a self-breast exam after having a benign tumor removed at 18, and nearly 15 years later, Jessica was diagnosed with Stage 2B invasive ductal carcinoma after performing a routine self-exam in the shower. She underwent 16 rounds of chemotherapy, a double mastectomy, 24 rounds of radiation, a hysterectomy, and a 10-hour flap reconstruction.
Since launching the app, Jessica has expanded her advocacy into healthcare reform. She has helped write legislation in Tennessee to promote risk-reducing measures against cancer and disease. Billed as the Feel For Your Life Act, high school students are required to learn about self-breast exams, testicular exams, and skin exams. Additionally, Jessica has spoken out against insurance companies before members of Congress. She works to eliminate quality-adjusted life-year (QALY) scores, Pharmacy Benefits Managers (PBMs), and co-pay accumulators. Jessica plans to grow her efforts further by working with medical providers, patients, and vendors to bridge the gaps that keep individuals from getting access to the care they deserve.
Jessica has been featured on Good Morning America, Tank’s Good News, USA Today, The Dave Ramsey Show, UpWorthy, and several national and international media outlets. She’s worked with the NFL on their Crucial Catch Campaign to promote cancer screenings, received the Hometown Hero Award from Ponce Law on Nashville’s Fox 17, has been recognized by the National Breast Cancer Foundation for her leadership initiatives, and was the recipient of the Mona Lisa Foundation Grant in 2023. In 2020, the NFL’s Crucial Catch Campaign partnered with Jessica to spread awareness about the importance of screenings being missed during the height of the COVID-19 pandemic. She is an active Tennessee Advocate for Breast Cancer (TA4BC) group committee member.
When Jessica is not working on patient advocacy, she enjoys traveling and exploring new places, attending sporting events with her husband, and photographing animals.
? Listen now to gain wisdom, inspiration, and actionable steps to advocate for your health.
Download the Feel For Your Life app and take control of your care.
? Follow us for more stories of resilience and growth:
? Links and Support:
Feel For Your Life App
Website: feelforyourlife.com
Socials: @feelForYourLife
? Be Cool ...
The Tragedy Academy
What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn’t a wall—it’s a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.📌 Key Takeaways✨ [00:14:00] – "AI can automate, but it can't validate."🧘 [00:20:00] – Insight without experience is dangerous—it’s just expensive noise.🔥 [00:36:00] – Gen X has the tools. It's time to show younger generations how to use them.🤖 [00:03:00] – AI is a mirror, not a muse.💭 [00:48:00] – Validation isn’t weakness. It’s water for the seed.📚 Chapter Timestamps🚢 [00:00] – Shifts and Ships in Business🧠 [05:00] – The Wisdom of Gen X and the Value of Lenses🪞 [10:00] – AI as Mirror, Not Muse🎭 [15:00] – The Fear of Aging Out💬 [21:00] – Validation, Vulnerability, and Starting Over📉 [30:00] – Marketing That Misses the Point🎯 [38:00] – Emotional Triggers and Human Branding📚 [48:00] – The Value of Experience🌀 [55:00] – Final Metaphors and MessagesCTA for the ShowIf this episode resonated, subscribe, review, and share it to help grow the Tree of Knowledge 🌳We explore the human experience through tragedy and triumph—with laughter, candor, and depth.🌟 Be cool and keep learning. 🌟CTA for the GuestLearn more about Julie Matzen at:https://theboarderline.cohttps://www.linkedin.com/in/julie-matzen-1696aa52Support her mission to make expert advice accessible to small businesses and emerging founders.🚀 Welcome to The Tragedy Academy PodcastDiscover stories of resilience, redemption, and the human spirit.🎧 Podcasting Made Easy: https://bit.ly/3LSCBh5📲 Riverside Recording Studio: https://bit.ly/3ImjNWD👕 Grab Jay’s Gear: https://bit.ly/431MLD5📘 Bookshop Picks: https://bit.ly/42pPHcv✅ Subscribe: https://www.youtube.com/channel/UCEUXqlregig6vcrvuVNGlKg📱 Follow UsInstagram: https://instagram.com/tragedyacademystudios.comFacebook: https://facebook.com/tragedyacademystudiosTwitter: https://twitter.com/TragedyacademystudiosTikTok: https://tiktok.com/@tragedyacademystudios💖 Support UsPayPal: https://www.paypal.com/donate?hosted_button_id=YMU9L4TBWX6AGBuy Me a Coffee: https://www.buymeacoffee.com/tragedyacademy
